Together with Sydney from Super Creative Co., we developed a unique, multifaceted brand that supports the brand’s mission of a welcoming presence that makes everyone feel supported.

The goal of the rebrand was multifaceted:

To create a warm, nonjudgmental, and approachable identity that could resonate with clients, donors, and volunteers alike.

To increase community outreach, particularly among underserved and minority populations, and attract a younger donor and volunteer base while still feeling familiar and trustworthy to their long-standing supporters.

To visually reflect their mission: “enhancing the lives of neighbours by nourishing their bodies, hearts, and souls to build a brighter future.”

To support operational needs with easy-to-use templates and consistent materials for digital, print, and event touchpoints.

To increase donations with a cohesive-looking campaign, look recognizable and engaging, not just known for their actions.

Crucially, MCFB needed a brand that felt real and grounded, one that acknowledged their scrappy, grassroots history and the reality of food insecurity without feeling corporate or polished beyond recognition. They requested a visual direction that was quirky but timeless, fun but respectful, and clear without being clinical.