Frenchy Toronto Brand Expansion
Jeni Ball
Frenchy Toronto
2024—Brand Collateral
Hilton Toronto’s newest Bar and Brasserie 🇫🇷✨ A collaboration with Scale Hospitality and the talented Halo & Co. team, this project was all about bringing a fresh, playful, and sophisticated French-inspired concept to life.
Leveraging the sleek brand crafted by OneMethod, I had the opportunity to bring their vision to life through digital and print collateral. From designing their collection of menus to their grand opening event invitations, every detail was infused with playfulness and sophistication. Incredibly grateful for the opportunity to work with a dedicated team and contribute to such a standout project in the hospitality world!
The key objectives for the project were:
Develop Branded Collateral
Design and produce branded items, including plates, coasters, matches, wine openers, and pens that reflect Frenchy’s playful yet sophisticated identity.
Ensure consistency with the brand’s aesthetic across all tactile elements.
Creative Professional Business Materials
Design business cards and marketing materials that align with the sleek brand identity crafted by OneMethod, ensuring a polished presentation for the Frenchy team.
Design a Cohesive Menu Collection
Create a full suite of menus, including:
Breakfast
Lunch
Dinner
Brunch
Bar Snacks
Wine + Cocktails
Ensure clarity, readability, and visual appeal across all menu variations.
Develop Website + Digital Marketing Assets
Design and curate an Instagram grid to establish Frenchy’s social presence and convey the brand’s personality online.
Support Launch + Event Materials
Design grand opening event invitations and other collateral to elevate the launch experience.
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Posted Oct 3, 2025
Brand collateral for Frenchy Toronto, an upscale French Brasserie in the heart of the city.
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