POPP Chains

Nabeel A. ✦

Verified

POPP CHAINS
TAGLINE: Chain of Champions
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Client Profile

Popp Chains is an energetic brand dealing in bold, oversized necklaces targeting all sports fans of whatever gender. Being capable of being white-labeled to fit any industry, Popp Chains puts both fashion and fandom together to offer a unique accessory that will enable the fans to express their loyalty in an enormous way. The customization aspect is the ideal selling point for this brand; business operations, events, and teams can customize the chains for their specific uses.

Challenge

Popp Chains sought to enter an already competitive American sports accessories with a bold and memorable product that is as versatile as possible in accommodating as wide an audience as possible. The challenge was to be placed in such a light that it was fashionable and functional, making a statement among die-hard sports fans while appealing to organizations for unique promotional merchandise. This meant that Popp Chains needed to:
Differentiate itself from traditional fan merchandise.
Develop a brand identity that in fact was both personal expression and mass appeal.
Design a product that in small quantity could be customized to fulfill the requirements of a diverse group of sports teams and industries.

Goals:

Increase brand awareness: Just introduce Popp Chains to the American market and create some buzz around this super unique concept of expressive, oversized necklaces for fans.
Drive sales: Sustain demand for the standard line and white-labeled products for businesses, events, and sports teams.
Build Fan Loyalty: Help the fan understand that he/she owns his/her fan's pride- creating a community who identify Popp Chains as their accessory for sporting events, concerts and any other fan-driven experience.

My Role

Brand Designer, Illustrator.

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What the client had to say

Nabeel is an excellent communicator, quick to understand client needs and vision. He asks the right questions, guiding clients to clear, workable solutions. He did a great job, and we look forward to working with him again.

James Helms

Sep 24, 2024, Client

Posted Oct 10, 2024

Popp Chains is an energetic brand dealing in bold, oversized necklaces targeting all sports fans of whatever gender.

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