Designed a custom Amazon Storefront for a pet products brand, creating a branded shopping experience that organizes the product catalog and tells the brand story within Amazon's storefront framework.
What Was Delivered
Custom Amazon Storefront with a branded homepage, category pages, and product collection layouts
Hero banners with lifestyle pet photography and seasonal promotional messaging
Category navigation tiles organizing products by pet type, product function, and bestsellers
Brand story section with the company's mission, values, and pet care philosophy
Lifestyle imagery showing products in use with real pets in home settings
Cross-sell and upsell modules linking complementary products across categories
Approach
Amazon Storefronts are one of the few places on the platform where a brand can control the full visual experience. The design strategy treated the storefront like a mini website within Amazon, with clear navigation, consistent branding, and a logical product discovery flow.
The homepage was structured with a hero banner (seasonal/promotional), followed by top category tiles, then bestsellers, and finally the brand story. Each category page mirrored this hierarchy at a product-level, making it easy for shoppers to browse without getting lost.
Pet product photography was styled to feel warm and approachable, with real pets (not stock) to build authenticity and emotional connection.
Tools Used
Adobe Photoshop for all banner design, image compositing, and storefront graphics. Adobe Illustrator for category icons, navigation tiles, and vector brand elements.
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Posted Jun 23, 2026
Amazon Storefront design for a pet products brand, featuring custom page layouts, brand storytelling, product category navigation, and lifestyle imagery.