Amazon EBC & Listing Images | Infographics by Fahad Qaseem KhawarAmazon EBC & Listing Images | Infographics by Fahad Qaseem Khawar

Amazon EBC & Listing Images | Infographics

Fahad Qaseem Khawar

Fahad Qaseem Khawar

The Brief

An e-commerce brand needed a complete Amazon visual overhaul: listing images, infographic-style feature callouts, and A+ Enhanced Brand Content (EBC) modules. The goal was to build a cohesive visual system that converts browsers into buyers across every touchpoint of the product detail page.

The Challenge

Most Amazon listings in this category relied on generic product shots and templated A+ layouts. The brand needed visuals that communicated quality and trust instantly, while also educating buyers on product features without requiring them to read a single bullet point. Every image had to do a job: stop the scroll, answer objections, or close the sale.

Approach

The project combined product photography with infographic design and A+ Content layout into one unified system.
Photography first: Clean, controlled product shoots captured the product from every angle that mattered for the listing strategy
Infographic overlays: Feature callouts, spec breakdowns, and comparison graphics were layered onto the photography in Photoshop, designed to be scannable on mobile
A+ Content modules: The below-the-fold brand story was built as a visual narrative, not just a wall of text, using custom-designed EBC modules that reinforced the listing images above
Main Listing Layout
Main Listing Layout

Behind the Scenes

The photography and retouching process involved multiple rounds of color correction, background removal, and shadow work to ensure every image felt consistent across the set.
Behind the Scenes - Setup 1
Behind the Scenes - Setup 1
Behind the Scenes - Setup 2
Behind the Scenes - Setup 2
Behind the Scenes - Setup 3
Behind the Scenes - Setup 3

Listing Image Strategy

Each image in the set was designed for a specific role in the buyer's decision process:
Hero image: Clean white-background product shot optimized for search result thumbnails
Feature infographics: Key product benefits and specs presented as scannable visual callouts
Lifestyle context: The product in real-world use, showing scale and application
Comparison graphics: Side-by-side visuals positioning the product against alternatives
A+ Brand Story: Below-the-fold modules that build brand credibility and reinforce purchase confidence
Infographic Detail 1
Infographic Detail 1
Infographic Detail 2
Infographic Detail 2
Infographic Detail 3
Infographic Detail 3
Infographic Detail 4
Infographic Detail 4

Design Decisions

Mobile-first typography: All text and callouts sized for readability on phone screens, where the majority of Amazon traffic comes from
Consistent color palette: Brand colors carried through every image and A+ module for a unified look
Visual hierarchy: Bold headlines, supporting icons, and minimal body text so buyers absorb key info in seconds
White space discipline: Avoided cluttering infographics, letting the product and key features breathe
EBC Module Layout
EBC Module Layout

Deliverables

7 Amazon-compliant listing images (2000x2000px)
A+ Enhanced Brand Content modules
Product photography with full retouching
Infographic design and layout
Source files (PSD, AI) for future product variants
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Posted Jul 15, 2026