A high-energy, 30-second creatine ad pairing expressive UGC-style performance with campaign-level production control.
01 Context
Hemokare’s brief called for a high-energy ‘yapper’ style: direct-to-camera, expressive and intentionally less polished than a traditional commercial, while maintaining strong control over the product, character and overall visual quality.
02 Approach
We developed a consistent AI character around the target audience and translated the supplied script into a natural performance, including expressive delivery, body language and product interaction.
AI character development, lip-sync, performance generation, product consistency and voice were brought together through editing and sound design into a 9:16 social-first piece.
The final 30-second ad balances the personality and authenticity of UGC-style storytelling with the control of a fully produced campaign — built around a clear hook, a relatable fitness routine, product integration and Hemokare’s 3-for-2 offer.