Visual identity for Okida Plastic Surgery
Gui Abrahão
Dr. Roberto Okida is a plastic surgeon with over 29 years of experience, and one of the leading names in aesthetic surgery in the Araçatuba/SP region of Brazil. His practice is known for combining technical expertise, surgical precision, and a human-centered approach for patients seeking transformation with safety and natural results.
With a well-established career and more than 10,000 patients treated, Dr. Okida sought to update his clinic’s visual identity to better reflect his reputation, sophistication, and professional excellence.
The project was developed within a defined scope provided by Agência Singa, the communication partner at the time. My role was focused exclusively on creating the visual identity, without delving into brand strategy or communication planning.
Even so, the creative process was guided by principles of clarity, balance, and alignment with the essential attributes of Dr. Okida’s personal brand. The result is a visual identity that leverages the strength of the name as a symbol of clinical authority, modernity, and trust.
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Posted Aug 18, 2025
Visual identity for Okida Plastic Surgery, featuring a custom wordmark, color palette, and typography that convey trust, precision, and sophistication.
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Timeline
Aug 7, 2023 - Aug 25, 2023
