Overview

Hustler Marketing is an email marketing agency that focuses on generating more profits via email for e-commerce stores. I worked there as a senior designer for almost two years and I revamped their old website with new more clean and aesthetically pleasing website.

My Role

As the senior designer, I was responsible for:

Defining the design vision through research and stakeholder interviews.

Creating wireframes and prototypes for 6 pages, including a blog.

Leading the UI/UX design process, ensuring alignment with Hustler Marketing brand identity.

Collaborating with illustrator and other designers to provide the best possible result.

Process

1. Discovery and Research

To understand Hustler Marketing vision, I conducted a series of workshops with stakeholders to define brand's core values. The goal was to achieve a balance between simplicity and sophistication—similar to brands like Apple—while maintaining the essence of Hustler Marketing identity.

2. Wireframing

Using insights from the research, I designed low-fidelity wireframes to map out the structure of key pages. This phase focused on content organization and navigation to ensure clarity and ease of use.

3. Design

Building on the wireframes, I designed high-fidelity mockups that brought the vision to life. The focus was on creating a clean and modern aesthetic with intuitive interactions. The color palette, typography, and imagery were carefully selected to convey professionalism and innovation.

4. Implementation

Throughout the process, I worked closely with Hustler Marketing's web designer/developer to make sure the final version was developed well in Wordpress.