As the UI/UX Designer on this project, I led the complete revamp of Horizon Homes’ website homepage, reimagining it as a high impact digital entry point that aligns seamlessly with the brand’s identity, warm, trusted, and premium.

This project wasn’t just about improving aesthetics. My focus was to strategically reshape the user experience to reflect Horizon’s values and speak directly to their audience. I began by auditing the existing interface to identify pain points in structure, usability, and brand alignment. From there, I redesigned the layout for better content hierarchy, introduced intuitive user flows, and embedded consistent visual elements that mirror Horizon’s tone, approachable yet refined.

I refined copy placement, enhanced call to actions, and implemented subtle interactions to improve engagement. The navigation was simplified for ease, and the entire visual language was tuned to elevate trust and clarity.

Conducting UX audits and identifying friction points

Restructuring page architecture for better flow and engagement

Designing a visually consistent UI that reflects Horizon’s brand identity

Enhancing copy alignment with tone and target audience

Prototyping and refining based on feedback loops

A homepage that now builds trust within the first few seconds

Stronger brand presence and digital cohesion

A more intuitive experience that drives users deeper into the site

In the end, the new homepage wasn’t just a facelift. It became a confident, branded experience, one that welcomes visitors with clarity, warmth, and purpose.