Web Design and Brand Identity for Downing-Hendry Furniture
Zoe Flanagan
Elevating a Handmade Furniture Brand in Two Weeks
TL;DR — Brand Refresh + Website Design
A handcrafted furniture company needed a refined brand identity and a simple website that reflected the quality of their work. I refreshed the brand and designed a minimal website that lets the furniture take center stage.
Timeline: 2 weeks
Tools: Figma, Framer
The Brand Didn’t Reflect the Craftsmanship
The client produced beautiful handmade furniture, but their brand and website didn’t communicate the same level of quality. The goal was to create a more refined and cohesive identity.
Leading the Brand Refresh and Website
I worked directly with the client to define the visual direction and design both the brand identity and website experience.
Scope
Brand refresh
Visual identity system
Website design
Framer build
Designing with Restraint
The design focused on simplicity and clarity. Thoughtful typography, generous spacing, and minimal visual elements allowed the craftsmanship of the furniture to remain the focal point.
A Brand Inspired by English Craftsmanship
The visual direction drew inspiration from traditional English countryside craftsmanship — understated, timeless, and refined.
A Minimal Website That Showcases the Work
The website was designed in Figma and built in Framer, using spacious layouts and strong imagery so each furniture piece stands out.
A Refined Brand and Website — Delivered in Two Weeks
The final result is a clean, elegant brand and website that better reflect the quality and craftsmanship of the client’s handmade work.
Like this project
Posted Apr 28, 2025
I developed a cohesive brand identity and website that highlights their craftsmanship and helps them reach more customers online.
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