JUMA
Good habits, no bargaining.
JUMA comes from the Korean ajumma archetype: the auntie who is loud, practical, caring, stubborn, and somehow convinced she is always right.
And like any serious ajumma, she comes with a cart. Nobody knows what is inside, but it probably fixes the...
Meet JUMA: loud, stubborn, caring Korean ajumma energy in mascot form. She shows up with a cart and zero excuses.
