This isn’t a redesign. It’s evolution.
Dilema Burgers started as a simple 2D burger mark. Then the brief changed and the idea transformed into a mascot with personality. Logos rarely end where they begin. Strong design isn’t protected. It’s challenged.
Which do you prefer?
Finding the right balance between modern and traditional can be a challenge. You don’t want the design to feel too minimal, but you also don’t want it tipping into chaos.
That was exactly the puzzle I needed to solve during my recent rebrand for Kindred Spirit.