Finding the right balance between modern and traditional can be a challenge. You don’t want the design to feel too minimal, but you also don’t want it tipping into chaos.

That was exactly the puzzle I needed to solve during my recent rebrand for Kindred Spirit.

After talking with the client and exploring architectural ornamental details for inspiration, I landed on a sweet spot - a blend of thoughtful colour choices, modern-meets-traditional iconography, and colourful patterns.

What do you think?

How do you approach mixing classic and modern styles?