This isn’t a redesign. It’s evolution.
Dilema Burgers started as a simple 2D burger mark. Then the brief changed and the idea transformed into a mascot with personality. Logos rarely end where they begin. Strong design isn’t protected. It’s challenged.
Which do you prefer?
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69 voted
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99 votes
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Finding the right balance between modern and traditional can be a challenge. You don’t want the design to feel too minimal, but you also don’t want it tipping into chaos.
That was exactly the puzzle I needed to solve during my recent rebrand for Kindred Spirit.
After talking with...
