Oksana Hranovska

Every automation can perform exactly as intended while the customer journey still feels broken.

That is the central idea behind my new article, published on HackerNoon.

I explore why isolated email, SMS, push, and CRM automations often create conflicting customer experiences—and...

ALD Kitchen is a US-based eCommerce company selling professional kitchen equipment to restaurants, cafés, bakeries, dessert businesses, and other food-service operators.

The company needed to move its email marketing from Intercom to Klaviyo while preserving customer data and...

Lifecycle Anatomy is my independent publication exploring customer journeys, retention systems, behavioral signals and CRM strategy. I turn recurring lifecycle challenges into practical frameworks that help marketing teams build more coordinated and customer-centered...

Every Automation Is Working — and the Customer Journey Is Still Broken

A welcome flow is converting. Abandoned cart emails are generating revenue. Post-purchase messages are delivered on time, and reactivation campaigns continue to bring customers back.

The dashboard suggests that...