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Nimi Pretorius
Building brands people feel something for
New to Contra
Nimi is ready for their next project!
THE STORY
Brand naming, identity, copywriting and positioning for a narrative strategy practice.
THE STORY BEHIND THE STORY
Most branding projects start with a client. This one started with a conviction.
The Story is a narrative strategy practice I co-founded with a trusted...
SOUTH AFRICAN AIRWAYS
A catalyst for African growth: the SAA corporate identity guide
Strategic planning, creative direction and copywriting for the corporate identity guide of a national airline and a national symbol.
THE STORY
There are brands that carry weight in the literal...
CALIBRE LIFE SCIENCE
Creating immunity for Africa, from Africa: brand strategy, creative direction and copywriting for a life science engineering firm
Brand strategy, manifesto, creative direction, content strategy and ongoing copywriting for a pharmaceutical and biotech facility...
AMBER ROSE NOBLE
A name worth remembering: naming and creative direction for a feminist graphic novelist
Naming and creative direction for the personal brand of a graphic novelist and feminist voice.
THE STORY
A writer's name is their first piece of writing. It sets a tone before a...
When less is the whole point: brand development for Sigma Advisory
Brand direction, visual identity and creative positioning for a private wealth advisory firm.
THE STORY
Financial advisory is a category where everyone says the same things. Trust. Expertise. Partnership. The words...
