pro
Nimi Pretorius
Building brands people feel something for
New to Contra
Nimi is ready for their next project!
CREATIVE DIRECTION & BRAND STORYTELLING
A selection of brand films, visual storytelling projects, and campaign work developed through my creative studio, The Nimble, where I lead strategy, narrative development, creative direction, scripting, and production oversight across a...
NETFLIX
Writing for Netflix: on what happens when advertising discipline meets global storytelling
One liner Scriptwriting and creative collaboration with a global creative team for a Netflix production.
THE STORY
Some projects you can't say much about. This is one of them.
What I...
JOY FROM AFRICA TO THE WORLD
Writing a campaign that made Christmas feel like it actually belonged to Africa
Creative direction, manifesto, storytelling playbook, social, print, outdoor, film and UX copy for the V&A Waterfront's flagship festive campaign.
THE STORY
Joy from Africa...
HOLLARD INSURANCE
The Book of Brand Bravery: rewriting what an insurance brand sounds like
CI guide concept, creative direction, and copywriting for one of South Africa's most distinctive and fearless financial services brands.
THE STORY
Insurance brands are not, historically,...
V&A WATERFRONT
Giving an icon its voice: the V&A Waterfront rebrand
Full rebrand including brand platform, CI guide, manifesto, campaigns, digital, UX, outdoor and editorial for one of Africa's most visited destinations. The work I'm proudest of in 20 years.
THE STORY
The V&A...
