A small business opened a second location. Six weeks later it barely showed up on Google.
The site was fine. The photos were fine. The problem was one field: the new location's Google Business Profile linked to the main website, not its own. So Google kept sending people to the...
The YouTube video on this realty homepage kept showing pause buttons and video titles over the hero. It looked broken on phones.
I swapped it for a 1.7 MB self hosted clip that plays muted, loops, and shows a still photo until it's ready. The phone version is 0.6 MB.
Small fix,...
Lending is a trust business. If the site looks cheap, people assume the loan is a scam.
For Cash Cowboy, a licensed Canadian lender, the site says the licence number, the real cost of borrowing and the repayment terms on the first screen. No fine print hunting. I've looked after...
Most small business sites lose people at the booking step.
For OOTB Pottery in Toronto, we put the week's open class spots right on the homepage, pulled live from their booking calendar. See a free spot, book it. Two studios, one Shopify store, and I still look after it every...