Most small business sites lose people at the booking step.
For OOTB Pottery in Toronto, we put the week's open class spots right on the homepage, pulled live from their booking calendar. See a free spot, book it. Two studios, one Shopify store, and I still look after it every week.
If booking on your site takes more than a few clicks, send me the link and I'll tell you what I'd change. Free, no pitch.
What should a beekeeping website explain before asking someone to choose a hive?
For Bee Girl, I designed and built a complete Shopify website around a clear journey: meet the colony, understand what’s inside a nucleus hive, compare the options, and connect with the beekeeper.
Honey yellow, hive black, warm cream, and bold typography bring the same visual language across desktop and mobile layouts.
One design decision that ties it together: the page explains the colony and its five frames before introducing the hive-quantity choices. Education gives the product selection context.
I handled the complete website project for the client through Fiverr, using Shopify. This video walks through the homepage.
Which would you explore first—the hive options, field classes, or the beekeeper’s story?
I'd open the hive options first, but only because the colony section already told me what I'm buying. Explaining the five frames before the quantity choice is a smart order. Teaching before asking someone to choose is so underrated in Shopify stores.
I’d add one test before sending traffic: submit the opt-in with a fresh email, check the freebie delivery, then follow the sales-page CTA through checkout. The pages can look finished while a tag, email or access rule still breaks the journey.