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Lending is a trust business. If the site looks cheap, people assume the loan is a scam.
For Cash Cowboy, a licensed Canadian lender, the site says the licence number, the real cost of borrowing and the repayment terms on the first screen. No fine print hunting. I've looked after it for two years.
If you sell something people are nervous about buying, your site has one job: make them feel safe. Happy to look at yours.
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Related posts
A legal website that doesn’t look like a typical legal website ⚖️
A bold, modern landing page designed to move away from the usual formal and text-heavy legal aesthetic.
The focus: a conversion-driven structure, strong visuals, and a smooth experience across desktop and mobile - all built around one key goal: turning visitors into leads.
Because legal websites don’t have to be boring.
Need help with UX/UI or development? DM me!
Wow! Love the idea 🔥
Hey guys,
Welcome the new work - investor pitch landing page for real estate industry. The goal was simple: get investors from landing on the page to booking a call. I kept it focused, proof and the ask up top, no fluff.
Putting the 4X right under the project name is how I'd open a real estate deck too. Investors decide on that number before they scroll anywhere.
Making the Checkout Experience Clearer | UX Copywriting Sample
Project type: Speculative UX copywriting project
Brand: Fictional skincare e commerce store
The challenge
A customer is ready to purchase, but unclear checkout instructions, delivery information or payment messages can create unnecessary hesitation.
Sample microcopy
Delivery information
“Your order will be delivered within 3–5 business days.”
Payment reassurance
“Your payment details are securely processed.”
Checkout button
“Continue to payment”
Empty cart message
“Your cart is waiting. Explore our collection and find something you’ll love.”
The copywriting approach
The goal is to make important information easy to understand, guide customers through each step and create a smoother shopping experience.
This is an independent speculative portfolio sample, not commissioned client work.
