Nicole Pavelescu
Graphic Designer | Branding & Visual Identity | E-commerce
New to Contra
Nicole is ready for their next project!
Complete Brand Identity | Local Brand
🚀 Brief:
Comprehensive brand book for a local brand, including visual identity, logo usage, typography, color palette, illustrations, website design for desktop and mobile, and promotional materials across indoor, outdoor, and other brand touchpoints.
🧠 My Role:
Full brand design, including logo, visual identity system, typography, color scheme, and guidelines for consistent implementation.
🔥 Focus:
Consistency across all brand touchpoints, clear guidelines for application, and a cohesive visual system. The manual text has been translated into English to make it understandable for an international audience, while the original design elements retain Romanian text.
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LUXURY BEEFERY
🙌 Logo design & Visual applications | Restaurant & Premium Food
Brief:
Luxury brand identity created for a premium beef restaurant concept.
My Role:
Logo design, visual identity, branding assets for signage, packaging, and merchandise.
Focus:
Minimalist logo mark, refined typography, and an elegant visual system suited for a high-end brand.
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RAINBOW GELATO
😍 Logo design & Visual applications | Dessert & Ice Cream
Brief:
Visual identity designed for an ice cream brand focused on joy, color, and a playful customer experience.
My Role:
Logo design, visual identity, packaging concepts, brand applications.
Focus:
Vibrant colors, simple shapes, and scalable logo design suitable for multiple product types.
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DAISY MILKY WAY
🔥 Logo design & Visual applications | Dairy Products
Brief:
Brand identity created for a dairy product line with a friendly, fresh, and approachable personality.
My Role:
Logo design, illustration, packaging design, brand system development.
Focus:
Soft color palette, illustrative elements, and consistent visual language across multiple packaging formats.
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TRANSYLVANIA TACOS
Logo design & Visual applications | Street Food
Brief:
Visual identity developed for a street food brand combining Mexican cuisine with a local cultural twist.
My Role:
Logo design, visual identity, brand applications for food truck, merchandise, and signage.
Focus:
Bold color palette, strong iconography, and adaptability across physical and outdoor brand touchpoints.
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MAGIC POPCORN
🚀 Logo design & Visual applications | Snack Industry
Brief:
Brand identity created for a popcorn brand focused on fun, bold visuals and strong shelf visibility.
My Role:
Logo design, brand identity, packaging visuals.
Focus:
Playful typography, high contrast colors, and strong brand recognition across packaging and promotional materials.
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B2C E-commerce Store | Shopify
🚀 Brief: Personal e-commerce project selling illustrated T-shirts, built around a personality-based quiz concept that connects customers with a specific sea creature design.
🧠 My Role:
• E-commerce concept & strategy
• Branding SeaYou
• UX/UI design
• Shopify setup & implementation
• Product & collection structure
• Product graphics
• Mobile experience optimization
• Personality quiz design & logic
🔥 Focus: User experience, visual storytelling, illustration-driven branding, product presentation.
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