Nicole DeSalvio
Brand & GTM Strategist | Creative Ops + Program Leadership
New to Contra
Nicole is ready for their next project!
Led executive program management and integrated delivery for NERDS Gummy Clusters’ 2025 Super Bowl campaign featuring Shaboozey. The vibrant 360° campaign celebrated music, movement and New Orleans culture across broadcast, digital, social and brand activation. I coordinated agency disciplines, production partners and client stakeholders, overseeing scope, timelines, resources, risks and interconnected deliverables through launch.
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Led integrated program delivery for GMC’s “Quiet Revolution,” the high-profile Super Bowl campaign featuring LeBron James that introduced the all-electric HUMMER EV. I coordinated creative, strategy, production, media and client teams while overseeing program planning, scope, timelines, resources, risk resolution and delivery across broadcast and digital work.
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Led integrated program delivery for GMC Sierra’s “Anthem” campaign and the 360° launch of the next-generation Sierra 1500 and its industry-first MultiPro Tailgate. The humorous campaign showed truck owners saying goodbye to traditional tailgates while singing “Na Na Hey Hey Kiss Him Goodbye,” bringing “The Tailgate to End All Tailgates” and “Step Up Like a Pro” positioning to life across television, digital, social and a major Sunday Night Football push. I coordinated cross-functional agency, production and client teams while overseeing scope, timelines, resources, risk resolution and interconnected campaign deliverables through launch.
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Created NURA™, an emerging wellness brand developing grounding fitness products and EMF-shielding luxury bedding for the way we move, sleep and restore. As founder, I lead the brand from concept to launch, including positioning, product strategy and development, visual identity, go-to-market planning, content, partnerships, crowdfunding, investor materials and early operations.
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