Led integrated program delivery for GMC’s “Quiet Revolution,” the high-profile Super Bowl campaign featuring LeBron James that introduced the all-electric HUMMER EV. I coordinated creative, strategy, production, media and client teams while overseeing program planning, scope, timelines, resources, risk resolution and delivery across broadcast and digital work.
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Led integrated program delivery for GMC’s “Quiet Revolution,” the high-profile Super Bowl campaign featuring LeBron James that introduced the all-electric HU...
