Derel Valarian
Performance Creative Strategist | Meta Ads for DTC Brands
Ready for work
Derel is ready for their next project!
A DTC footwear brand was running discount ads and getting inconsistent results.
I changed one thing — the angle.
Instead of leading with the product, we led with the identity of the buyer.
Not "lightweight hiking shoes for men."
But "For Men Who Love Walking Without Pain."
That...
