Neelanjana Basu

STASH: Save. Build. Ship. A place where ideas roost, build, and take off.

Say Caw Caw to KROWE, the mascot for STASH! It is the home for all the side projects you start and never quite finish; KROWE is the crow who gets them out the door.

Character brief: KROWE is the...

Flat-pack furniture gives you two options: a baffling paper diagram, or a hunt that leads to long, confusing YouTube videos. Assembli solves that. It's an interactive 3D guide that shows you exactly what goes where, part by part.

It is built for retailers, who lose $20-30 on...

Decision Gym is a gym for your judgment.

We make our biggest calls on gut feel, then never learn if we were right. Decision Gym changes that. You lock in your gut and your confidence, estimate the payoffs, and it shows you the expected-value math, a clear recommendation, and the...

Here’s my submission for the Google Stitch Challenge A vibe mapping product called Drift! It started with a small idea: what if a map could feel like the place it shows?

What is it and what does it do?

DRIFT turns every neighbourhood into its own visual identity. As a p0,...