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Nebojsa Novkovic

Nebojsa Novkovic

Creative Test Planning for DTC Growth Agencies

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Followed by GALLERY L, Jeel Z, and Quasar S
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Meet Nebojsa

I help DTC growth agencies turn a client’s creative question into a scoped Meta test: a working hypothesis, 4–6 test assets, and a setup the media buyer can use.

The agency owns the account, spend, launch and performance decisions. Later validation variants are separately scoped.

Public Meta ads can inform the question, not prove what worked. Start with the question—no account exports yet.


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