Nazmul Arefeen Khan

Multi-Channel Lead Tracking & Attribution A business was getting leads from multiple channels like website forms, phone calls, paid ads, organic search, and referrals.

The problem?

They couldn't clearly see where those leads were coming from.

I built a simple tracking and...

Your conversion fired.

Doesn’t mean your tracking works.

This one’s easy to fall for when doing conversion tracking.

You test the Purchase event.

It fired.

You open the dashboard.

There's the conversion.

All seems good.

But what if:

-> It fired twice? -> The purchase value is...

GA4 isn't a reporting tool. It's a decision tool. ⇣ Most teams still use GA4 to look at numbers. Traffic. Sessions. Conversions. Revenue.

But GA4 becomes truly valuable when it starts influencing decisions.

That’s where many setups quietly fail.

⨭ Events are tracked without...

𝐌𝐞𝐭𝐚 𝐏𝐢𝐱𝐞𝐥 𝐄𝐯𝐞𝐧𝐭 𝐃𝐞𝐝𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 & 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐏𝐈 𝐒𝐞𝐭𝐮𝐩

Implemented a complete Meta Pixel browser-side and server-side event deduplication system to improve conversion tracking accuracy and eliminate duplicate event reporting across Meta...