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๐๐ก๐จ๐ฉ๐ข๐๐ฒ ๐๐ซ๐๐๐ค๐ข๐ง๐ & ๐๐๐ญ๐ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐๐๐ ๐๐๐ญ๐ฎ๐ฉ
Implemented a complete Meta Pixel + Conversion API tracking system for a Shopify ecommerce store to improve attribution accuracy, event tracking reliability, and campaign optimization.
๐๐ก๐๐ญ ๐๐๐ฌ ๐๐ฆ๐ฉ๐ฅ๐๐ฆ๐๐ง๐ญ๐๐
โฉ Meta Pixel setup & audit
โฉ Server-side Conversion API integration
โฉ Browser + server event deduplication
โฉ Shopify ecommerce event tracking
โฉ GTM-based event management
โฉ Event Match Quality optimization
โฉ Purchase value & customer data passing
โฉ Tracking validation & debugging
๐๐ซ๐๐๐ค๐๐ ๐๐ฏ๐๐ง๐ญ๐ฌ
โฉ PageView
โฉ ViewContent
โฉ AddToCart
โฉ AddPaymentInfo
โฉ Purchase
๐๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌ
* Achieved high Event Match Quality scores
* Improved tracking accuracy for Meta Ads
* Reduced data loss caused by browser restrictions & ad blockers
* Enhanced conversion attribution for better ad optimization
* Reliable ecommerce data flow between Shopify and Meta
๐๐จ๐จ๐ฅ๐ฌ & ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ๐ฌ
* Shopify
* Meta Pixel
* Meta Conversion API
* Google Tag Manager
* Stape Server-Side Tracking
* GA4
๐๐ฎ๐ญ๐๐จ๐ฆ๐
The client now has a more accurate and scalable tracking infrastructure that supports better campaign optimization, audience building, and ROAS measurement across Meta Ads.
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