Bello Usman
Business Name Strategist
Strategic SaaS Naming: Building a Scalable B2B Fintech Brand Name
Developed KENTRO, a strategic naming concept for a B2B financial SaaS platform designed to help finance teams improve control and predictability around earned revenue.
A technically strong product trapped by an underscaled brand signal
In branding, Founders don’t know what an archetype is?
What archetypes do in branding?
Brand archetypes are universal personality patterns (from Carl Jung) that humans instantly recognize.
➡️ They shortcut trust, emotion, and expectation.
➡️ When people hear a brand name, their...
