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Strategic SaaS Naming: Building a Scalable B2B Fintech Brand Name
Developed KENTRO, a strategic naming concept for a B2B financial SaaS platform designed to help finance teams improve control and predictability around earned revenue.
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What does trustworthy finance look like to you?
A) Rootbook: Finance that feels like a well-kept garden.
B) Altair: The smarter way to manage your assets.
Two finance brands I’m designing, two completely opposite worlds. Which one gets your money?
28 voted
61%
18 voted
39%
46 votes
Closed
Rootbook wins for me. A finance brand that feels like a well kept garden is such a refreshing idea.
From the court to the little details, every touchpoint is an opportunity to bring the brand to life.
Good games, better company. 💚
What do you think of this direction?
11 voted
69%
5 voted
31%
16 votes
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Amaizing
The most serious brand I’ve ever worked on mails you a phone shaped like a shell.
Deadpan voice. Inflated letters. One strange object a month.
STILL LIFE SERVICE, case study out now.
Would you open the box?
I'd open the box for sure! Inflated letters with a deadpan voice is such a fun mix.