Nabila Ferronsque
Digital Marketing Strategist | Growth, Content & Paid Media
Why does a simple product need a strong personality?
I found this simple board game while casually scrolling through an e-commerce platform.
At first, it was just a game.
But I saw an opportunity to turn the concept into something with its own personality — something playful,...
Why do we keep judging people who don't keep up?
In Lilly Martin Spencer’s Young Husband: First Marketing (1854), a young husband struggles with a responsibility he was expected to handle, while his very public struggle becomes a source of amusement.
More than a century later, the...
Not every click is a customer.
For a €30K+ hand-built electric motorcycle, generating more leads doesn't necessarily mean getting closer to a sale.
Why?
Because the buying journey is longer, the audience is narrower, and lead volume alone doesn't tell us whether we're reaching the...
