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Not every click is a customer.
For a €30K+ hand-built electric motorcycle, generating more leads doesn't necessarily mean getting closer to a sale.
Why?
Because the buying journey is longer, the audience is narrower, and lead volume alone doesn't tell us whether we're reaching the right people.
So instead of optimizing for cheap leads, I built the strategy around qualified test-drive bookings and lead quality.
That decision shaped the entire acquisition system — from audience segmentation and funnel structure to Meta & Google Ads, creative direction, budget allocation, and KPI measurement.
The core principle:
QUALITY > VOLUME.
Strategy isn't about knowing what to do.
It's knowing WHY it should be done.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Turning a simple cookie into a memorable brand experience.
A packaging concept created to combine strategy, nostalgia, and a timeless American feel.
#BrandIdentity #PackagingDesign #FoodBranding #CreativeDirection
Beautiful design 😍
I help brands, businesses, and creators grow their online presence through strategic marketing, audience engagement, content promotion, and growth-focused strategies. My goal is to increase visibility, attract the right audience, and turn attention into meaningful results.
AI-Powered Lead Follow-Up & Management for Miale
I automated lead follow-up and management for Miale to reduce the manual work involved in reviewing enquiries, categorizing leads, responding to prospects, and keeping the team informed.
The problem:
When leads come in, manually reviewing each response, deciding how to handle it, sending emails, and notifying the team can take time, and makes it easier for follow-ups to slip through the cracks.
The solution:
I built an AI-powered workflow in Make that automatically processes new lead submissions.
Here’s how it works:
Google Form → Google Sheets → AI Classification → Router → Email + Slack → Lead Tracking
When a prospect submits the form, AI analyzes their collaboration interest and categorizes the lead as Collaboration Lead, Needs Follow-up, or Not Interested.
The workflow then automatically:
- Routes the lead based on their response.
- Sends a relevant email to the prospect.
- Notifies the team in Slack when a new lead needs attention.
- Updates the lead record for easier tracking.
Tools used:
Make · Make AI Toolkit · Google Forms · Google Sheets · Gmail · Slack
The workflow can also be adapted for client enquiries, sales leads, service requests, bookings, applications, and other repetitive lead-management processes.
The goal isn't simply to automate tasks. It's to build a system that helps businesses respond faster, stay organized, and reduce manual follow-up work.
