Musarat Ali

Meet Musarat

1 following

Strategist. Creative. Media Leader.

I'm a brand and communications strategist with 15+ years of experience across the US, UAE, and international markets. Over that time I've done everything from developing brand identities and writing PR articles that landed in Forbes, The Economist, The Entrepreneur, and the Times of India, to personally negotiating and placing multimillion-dirham media campaigns across every major outdoor, print, transit, and cinema format in the UAE.

Most senior marketers I've come across are either strategic or executional. I'm genuinely both, and I work globally. At Pritt Investment Partners I've run PR and media campaigns across 12+ markets including the US, UK, Australia, Canada, India, South Africa, the Netherlands, UAE, South Korea, Malaysia, and China. Every time Pritt acquires a new business, I come in and rebuild the brand from the ground up: new logo, new website, new communications strategy, new social media. All of it, personally.

On the creative side, some of my best work is sitting on supermarket shelves. I redesigned Al Ain's entire frozen food range as a freelance project: fruits, vegetables, herbs, chicken, and ready meals. I also rebranded their olive oil, Turkish coffee, and tomato paste lines, and did the same for Carrefour's own-brand tomato paste and home care range. These aren't portfolio mockups. You can pick them up in a supermarket today.

I hold an MBA, have managed media portfolios worth over $50M, and use IPSOS and Nielsen research as a starting point for every campaign I work on. I'm based in Dubai and looking for the right senior role or freelance brief.