Maria Rita Moreira Fernandes

I redesigned the scheduling flow of a healthcare platform to reduce friction and simplify decision making throughout the journey.

After mapping the experience, I identified at least eight critical decisions across the flow. Many lacked clear interface guidance, increasing...

Designing experiences that feel intuitive, intentional and human.

This portfolio is a reflection of how I think through problems, translate ideas into interfaces and build visuals that connect strategy with usability.

Focused on UX/UI, digital products and visual storytelling.

UI Design portfolio project. Redesign of a fictional digital bank's sign-up flow with a 62% abandonment rate. The solution reduced cognitive load per screen through a 10-step flow with single responsibility per screen and maximum 2 fields each, while integrating mandatory KYC...