Most brands don't have a color problem. They have a hierarchy problem.
When every color tries to be the hero, when everything screams for attention, nothing gets noticed.
60% Dominant.
30% Secondary.
10% Accent.
Make your colors compete less, and your message wins more.
New one for Peak Motion ✦
Kept it bold, dark, and visual.
Would love your thoughts.
My 4-step process for designing a logo:
01 — Get to know the brand
First, I try to understand the brand, what they do, who they’re talking to, and what they want to say.
02 — Sketch, sketch, sketch
Then I start putting ideas on paper. Nothing has to be perfect here, just...
Just wrapped up a brand identity project:
Client came to me with AlphaChain Metals, a company moving materials across a global supply chain, but with zero visual identity to match the scale of what they actually do.
So I built one from scratch:
The client's reaction when they saw...
