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Most brands don't have a color problem. They have a hierarchy problem.
When every color tries to be the hero, when everything screams for attention, nothing gets noticed.
60% Dominant.
30% Secondary.
10% Accent.
Make your colors compete less, and your message wins more.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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EARTHTURN is a ceramics brand I hope to open one day. I'm not a potter. So I used FLORA to help me build the whole branding, from physical product to brand identity mockup around the idea.
FLORA was where I pushed the ideas and a strategy I already had in my head, and tested it until it held. So I'd have more time for the part that actually matters: the brand strategy.
Here's what I kept reminding myself while making the visuals. You create images to sell a product, not just to look good.
So every image should have a job.
It might be a logo evolving: a turning wheel, then fire, then a vessel, resolving into the mark. I wanted the logo to show where it comes from, not just sit there finished.
It might be the slow rotation effect for poster or social media posts, you can realise this effect when someone throws on a wheel, the movement the brand is named after. Not a trending effect that looks cool but says nothing about EARTHTURN.
It might be the close-ups images: the material, the pattern, the piece from different angles. A customer buys what they can see clearly. Pretty from a distance doesn't sell, texture you can almost feel does.
It might be the packaging shots that show the foam and wrapping: the piece protected, not a bare pot sitting alone in a cardboard box. You're not just selling a vase. You're selling care, and a product that arrives whole and unchipped.
That's what making images for a brand really means, not grabbing whatever composition looks nice and calling it done. If you can't say why a visual serves the brand, it's decoration, not design.
Building the full brand system before the pottery skills even exist is a bold order of operations. Now that EARTHTURN looks this real, does it make you more likely to actually go learn the craft, or is this more about seeing the idea through as a design exercise?
Who, me? Working on a new project?! It can’t bee! 🐝
Introducing Hummey!
I discovered wooo.designs Hummey brand design on instagram and fell in love. The warm and cheerful brand identity was so inviting, and all I wanted to do was see those cute little bees fly.
This is the first in my collection of motion pieces to to accompany this awesome brand identity.
Created in Rive, I’ve brought the logo to life with an interactive element and a curious little bee that follows the cursor.
More to come soon!
Brand Design: wooo.designs
Motion: Me!
Thats really nice!
Brand exploration for the company Ever, a lifestyle and clothing brand
Cool!