Today I found Copypoppycock — a daily copywriting game.
The brief: Write a slogan for transparent trousers.
The rule: It has to start with “So…”
I submitted:
“So… someone finally had the courage to ask why trousers need to keep secrets.”
Then, naturally, I thought of another one...
One product. Five different reasons to buy it.
A concept Meta ad campaign for Rook & Barrel, a hot sauce brand selling flavour rather than a test of pain tolerance.
The brief was to create five genuinely different ad concepts for the same product — not five rewrites of one...
Five posts. Five different jobs. One brand voice.
A concept social media project for Low Tide, a canned seafood brand built around a simple idea: good food doesn't need a special occasion.
The brief asked for five Instagram posts — product, personality, useful content, promotion...
60kg of coffee. Then it's gone.
A concept email campaign for a small specialty coffee brand launching a limited batch of Ethiopian Worka Natural.
The challenge wasn't finding more things to say about the coffee. It was finding the one thing worth building the email around.
So...
I reviewed ten menus this week. Nine had the same words: "juicy," "creamy," "tender," "crispy." Adjectives so worn out the brain skips past them — the customer pictures a template, not a flavor.
"Chicken marinated 12 hours in yogurt and garlic" works because the brain starts...
