Five posts. Five different jobs. One brand voice.

A concept social media project for Low Tide, a canned seafood brand built around a simple idea: good food doesn't need a special occasion.

The brief asked for five Instagram posts — product, personality, useful content, promotion and engagement — without turning them into five versions of the same caption.

So each post had its own reason to exist, while the voice stayed dry, direct, and recognizably Low Tide.

My favorite line from the set:

"Not because it's an Instagram moment. Because it's Tuesday."

Concept project/spec work.