Personal hub update —
a bento-style site with links to all my socials and space for ongoing experiments.
Visual identity is not a logo test.
It’s a scalability test.
Most brands don’t fail because their logos are bad.
They fail because their identity collapses outside a pitch deck.
If it only works in a perfect brand book,
if it needs explanation to survive real use,
if it breaks...
My daily setup.
Built for deep focus, long sessions, and minimal distractions.
Nothing fancy — just tools that get out of the way and let me think.
Setup:
– MacBook Pro M2 Pro, 16-inch
– LG UltraFine 27US500-W, 27" 4K Monitor
– Logitech StreamCam
– Logitech MX Master 3S
–...
Just wrapped a new project for DUNE IMS — a fast, end-to-end website launch to support their entry into the Dubai DOOH market.
The task: build a clean, modern presentation of their media network, formats and partner ecosystem — with a clear narrative and strong visual identity.
...
Day 30 — Я (Ya) — final letter
Source: Anniversary volume of the Brotherhood of the 1st Division soldiers (UNA),
design by Volodymyr Mazar, 1993.
A sharp, emblem-like character — strict, geometric, unmistakably militant.
