Parla. Italian for "speak."
We started with the name, then drew the wordmark by hand to carry it. A vintage Italian script, fast italic with a confident slant, built as custom lettering, not set from a font. Every connection, every terminal drawn to read as one hand.
A name should...
Just added a new case — BAZA project presentation for Tykho Foundation. Structured system, clear logic, and real-world constraints.
Personal hub update —
a bento-style site with links to all my socials and space for ongoing experiments.
Visual identity is not a logo test.
It’s a scalability test.
Most brands don’t fail because their logos are bad.
They fail because their identity collapses outside a pitch deck.
If it only works in a perfect brand book,
if it needs explanation to survive real use,
if it breaks...
