Mikayla Ashiadey
Helping brands grow with strategic, high-converting content.
New to Contra
Mikayla is ready for their next project!
The best copy doesn't give you information.
It gives you a thought you already had, but couldn't put into words.
That's why good copy feels less like being convinced...and more like being understood.
A simple copywriting test I use:
Read your sentence and ask:“Would my audience actually say this?”If the answer is no, rewrite it.
Your audience doesn't think in marketing language.They think:
“I've tried everything.”
“Why isn't this working?”
“I don't have time for this.”
“Wait,...
A lot of copywriters try to make their copy sound smart.
I think the better goal is to make the reader think: “Wait. How did they know I was thinking this?”
That usually doesn't come from bigger words or clever phrases.
It comes from paying attention to how people actually talk,...