Mikayla Ashiadey
Helping brands grow with strategic, high-converting content.
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A simple copywriting test I use:
Read your sentence and ask:“Would my audience actually say this?”If the answer is no, rewrite it.
Your audience doesn't think in marketing language.They think:
“I've tried everything.”
“Why isn't this working?”
“I don't have time for this.”
“Wait,...
A lot of copywriters try to make their copy sound smart.
I think the better goal is to make the reader think: “Wait. How did they know I was thinking this?”
That usually doesn't come from bigger words or clever phrases.
It comes from paying attention to how people actually talk,...
The best copy doesn't give you information.
It gives you a thought you already had, but couldn't put into words.
That's why good copy feels less like being convinced...and more like being understood.