Website for Sable (they've been acquired), love the motion design on this.
Bad onboarding kills great design.
I redesigned a fintech app with 4 common problems: unclear value prop, no upfront requirements, too many screens, and hard to resume if dropped off.
Fixed it while staying compliant.
Result? Growth and acquisition.
The power of good onboarding.
Designers love 1-week brand sprints. But brands that last aren't built in a week.
For my client Seen, I spent 60 days. A year later, they hit 100K customers.
We even validated the colour palette with 1000+ users.
Great branding takes validation, not just intuition.
Seen Website, Mobile App & Branding 💙
Seen Finance is a credit-building card for the people fintech forgot. No hype. No spin. Just a product that works—and a brand that earns trust.
Designed and delivered by me:
– Onboarding that converts instead of losing users
– A web + web...
