merve eker
Senior Editor & Content Strategist in Brand Storytelling
New to Contra
merve is ready for their next project!
A thought leadership article exploring why the most memorable content in 2026 will have a little friction in it — and why AI-generated smoothness might actually be working against brands. Drawing on research from WPP, AMA, and M.CAST's 2026 trend reports, the piece builds an...
A research-backed article examining why AI-generated content is underperforming on LinkedIn and what genuine executive communication requires. The piece draws on 2025 platform data, covers algorithm changes, and offers a practitioner's perspective on the difference between...
A long-form article exploring the most common failures in corporate sustainability communication — from generic commitment language to the fear that produces it. Drawing on 15+ years of experience editing ESG narratives for major Turkish corporations and research from Radley...
Originally published as a long-form feature in Centre Magazine 02 issue — a quarterly magazine rooted in Istanbul that explores culture, design, and lived experience.
This piece profiles a makers whose life and practice are inseparable from the materials and tools they shape,...
First published in Issue 01 of Centre Magazine, a quarterly Istanbul-based magazine focused on culture, life, and global perspectives.
This long-form piece explores how contemporary architecture and design engage with heritage, continuity, and responsibility toward the future....
