merve eker
Senior Editor & Content Strategist in Brand Storytelling
New to Contra
merve is ready for their next project!
A thought leadership article exploring how search is shifting from traditional SEO to Generative Engine Optimization (GEO). The piece argues that content now serves two audiences simultaneously — humans and AI systems — and examines what this means for editorial strategy,...
Just published my first digital product.
The Dual-Audience Content Playbook — a practical guide for writing content that humans actually remember and AI assistants actually cite.
It started as a question I kept getting from clients: why does good writing disappear in search, and...
A thought leadership article exploring why the most memorable content in 2026 will have a little friction in it — and why AI-generated smoothness might actually be working against brands. Drawing on research from WPP, AMA, and M.CAST's 2026 trend reports, the piece builds an...
A research-backed article examining why AI-generated content is underperforming on LinkedIn and what genuine executive communication requires. The piece draws on 2025 platform data, covers algorithm changes, and offers a practitioner's perspective on the difference between...
A long-form article exploring the most common failures in corporate sustainability communication — from generic commitment language to the fear that produces it. Drawing on 15+ years of experience editing ESG narratives for major Turkish corporations and research from Radley...
