merve eker
Senior Editor & Content Strategist in Brand Storytelling
A thought leadership article exploring how search is shifting from traditional SEO to Generative Engine Optimization (GEO). The piece argues that content now serves two audiences simultaneously — humans and AI systems — and examines what this means for editorial strategy, content visibility, and hiring. Draws on data from Ahrefs, Gartner, Adobe, and Profound. Written in editorial voice with a natural CTA to a companion playbook.
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A thought leadership article exploring why the most memorable content in 2026 will have a little friction in it — and why AI-generated smoothness might actually be working against brands. Drawing on research from WPP, AMA, and M.CAST's 2026 trend reports, the piece builds an argument around the "pratfall effect," the homogenization of AI content, and the dual-audience challenge brands now face. Written for marketing and communications professionals.
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A research-backed article examining why AI-generated content is underperforming on LinkedIn and what genuine executive communication requires. The piece draws on 2025 platform data, covers algorithm changes, and offers a practitioner's perspective on the difference between automated output and authored voice. Written for a professional audience of executives, founders, and communications professionals.
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A long-form article exploring the most common failures in corporate sustainability communication — from generic commitment language to the fear that produces it. Drawing on 15+ years of experience editing ESG narratives for major Turkish corporations and research from Radley Yeldar's Words That Work report, this piece offers both a diagnosis and a practical direction for communicators and brand teams working in this space.
Published on Medium and Linkedin. Written for communications professionals, ESG managers, and brand strategists.
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