merve eker
Senior Editor & Content Strategist in Brand Storytelling
New to Contra
merve is ready for their next project!
A thought leadership article exploring why the most memorable content in 2026 will have a little friction in it — and why AI-generated smoothness might actually be working against brands. Drawing on research from WPP, AMA, and M.CAST's 2026 trend reports, the piece builds an argument around the "pratfall effect," the homogenization of AI content, and the dual-audience challenge brands now face. Written for marketing and communications professionals.
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A research-backed article examining why AI-generated content is underperforming on LinkedIn and what genuine executive communication requires. The piece draws on 2025 platform data, covers algorithm changes, and offers a practitioner's perspective on the difference between automated output and authored voice. Written for a professional audience of executives, founders, and communications professionals.
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A long-form article exploring the most common failures in corporate sustainability communication — from generic commitment language to the fear that produces it. Drawing on 15+ years of experience editing ESG narratives for major Turkish corporations and research from Radley Yeldar's Words That Work report, this piece offers both a diagnosis and a practical direction for communicators and brand teams working in this space.
Published on Medium and Linkedin. Written for communications professionals, ESG managers, and brand strategists.
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Originally published as a long-form feature in Centre Magazine 02 issue — a quarterly magazine rooted in Istanbul that explores culture, design, and lived experience.
This piece profiles a makers whose life and practice are inseparable from the materials and tools they shape, illuminating how craft-based living fosters endurance, presence, and intentional creativity. It eschews spectacle for a gentle, tactile insight into how meaning is forged through mindful making and lifelong commitment to handwork. The linked version is a highlighted snapshot of the full feature; the complete piece is available upon request due to subscription-based access
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First published in Issue 01 of Centre Magazine, a quarterly Istanbul-based magazine focused on culture, life, and global perspectives.
This long-form piece explores how contemporary architecture and design engage with heritage, continuity, and responsibility toward the future. Rather than focusing on form alone, it situates creative decisions within broader cultural and societal contexts. The website version is a highlighted excerpt; the full feature can be shared upon request.
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Published as a long-form feature in Centre Magazine, a quarterly magazine rooted in Istanbul with an international editorial outlook.
Blending business insight with cultural storytelling, the article traces two decades of MB&F through the lens of friendship, imagination, and independent creation. It demonstrates how brand identity is shaped by human relationships as much as by innovation. The online link features a snapshot version of the article; full access is available upon request.
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Published in Issue 01 of Centre Magazine as a long-form cultural story within a quarterly publication based in Istanbul.
The article examines Pandeli not only as a historic restaurant, but as a living archive of memory, craftsmanship, and urban culture. Through layered storytelling, it reframes legacy as something actively sustained through people and place. The linked version presents a curated snapshot, with the full article available upon request.
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Originally published as a long-form feature in Issue 01 of Centre Magazine — a quarterly magazine rooted in Istanbul, exploring life, culture, and contemporary thought.
This article offers a portrait-driven narrative that moves beyond a conventional profile, tracing how personal passions, artistic discipline, and cultural references shape a creative life. The version available via the link (https://centremag.com/life/a-symphony-of-passions/9721/) is a highlighted snapshot of the full feature; the complete long-form piece is available upon request due to subscription-based access.
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