Contra - A professional network for the jobs and skills of the futureExploring the Shift from SEO to Generative Engine Optimization
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merve eker
• Mar 16
A thought leadership article exploring how search is shifting from traditional SEO to Generative Engine Optimization (GEO). The piece argues that content now serves two audiences simultaneously — humans and AI systems — and examines what this means for editorial strategy, content visibility, and hiring. Draws on data from Ahrefs, Gartner, Adobe, and Profound. Written in editorial voice with a natural CTA to a companion playbook.
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