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Most founders don’t have a personal branding problem. They have a “how do I actually do this?” problem.
As someone who works with founders on their personal brands, I see the same challenge repeatedly. They know they should be creating content. They have experiences, opinions and stories worth sharing. But turning all of that into a consistent, useful piece of content feels like another job they don't have time for.
For the Descript Challenge, I wanted to teach something I’m already trying to solve with my clients: how founders can turn what they’re already experiencing into personal branding content.
So I turned the approach I use into a simple Do → Think → Share framework.
Do: What happened?
Think: What did it teach you?
Share: What can someone else learn from it?
But teaching the framework felt incomplete. I also wanted to show founders how they can actually make the content.
That's where Descript came in.
This challenge gave me the opportunity to combine both things I care about, Teaching the strategy and giving people a practical tool to execute it. Because personal branding shouldn't be about constantly finding something to say.
Build something. Learn something. Teach something.
Do, Think, Share is simple enough that a founder could actually stick to it, which is rare for content frameworks. Pairing the strategy with a Descript walkthrough instead of just explaining it makes the challenge feel useful rather than theoretical.
Thanks a lot, MD Rafee. This comment genuinely means a lot to us.
Honestly, I approached this more as a use case than just a challenge video. I wanted to create something I could actually share with clients who tend to overcomplicate personal branding videos and content, and show...
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on Saturday i got to speak on social media & content strategy at my first IRL event 🥹
i'm still processing all the emotions but it was amazing to speak at The Retreat by FWDHer.
in my session i talked to the women founders about building a content strategy you can actually sustain.
we went through an exercise to help them ideate content ideas by starting with a "thesis" that helps ground their useful content & then commit to a repeatable practice rhythm
then we moved on to how to execute that useful content using different production levels in mind:
🌱high effort: think an edited video or designed carousel)
🌱medium effort: think a one-take video, repurposed video, picture carousel/photo dump or text or graphic photo + caption)
🌱low effort: think photo with caption, short text post or simple story)
your content shouldn't be built on high-effort posts alone. a mix of effort levels and repurposing is what keeps it sustainable.
the takeaway i left them with: you don't need to post every day. you need one idea, three ways to use it (teach, prove, invite), and a rhythm you can return to when the week gets busy.
this was my first time speaking/teaching like this IRL, and it reinforced what i believe about content: it works best as a practice, not a pressure. 🌻
if you're planning a retreat, workshop, or event and want a speaker on social media & content strategy, i'd love to talk.
and if you're a founder or brand that needs a strategist to build a content practice you can actually sustain, you can book time with me here: https://contra.com/s/m6ZFFBev-the-consult-a-single-strategy-session
We wrapped up the Unik Mindz project by delivering a comprehensive brand guide.
Every brand looking to make an impact needs clear guidelines for its visual identity, no matter how small. These rules keep the logo and brand visuals consistent across every platform and use case, so it stays instantly recognizable and strong without ever compromising its image.
The full case study is live on Bēhance.
Want to work with us? Send a DM or email to info@donatus.agency
Great color choice, I love it
The identity and guidelines I built received this feedback: ‘They make the identity feel genuinely usable rather than just beautiful.’ For a founder choosing a design partner, that’s a concrete part of the work to ask about.
