Neuropathic pain science is hard to explain. Mechanical allodynia, hyperalgesia... That was the m...Neuropathic pain science is hard to explain. Mechanical allodynia, hyperalgesia... That was the m...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Neuropathic pain science is hard to explain. Mechanical allodynia, hyperalgesia... That was the main focus behind a recent brand refresh and landing page built for Allothera. Make the complex simple. The page doesn't skip the science, it just doesn't lead with it. One warm palette, one recurring illustration of the pain pathway through the body, copy that leads with the patient's experience. Nothing about the science changed, we just told it in a different order with some clean visuals.
Post image
Mark's avatar
The recurring pain-pathway illustration doing double duty as both explainer and brand mark is the real trick here — it means the science stays visible without ever being the headline.
Abdullah's avatar
Eroglu Studios logo
You executed this perfectly!
Bella's avatar
Love this!
Nagaraj's avatar
Snapzoom logo
You done great job with this.
Taimur's avatar
Nice work!
Nicolette's avatar
this color palette is stunning!
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started