Funny thing about having a course without clear learning objectives: everyone thinks it’s fine until someone asks what students should be able to do at the end.
The content is usually good, and the lessons are there. But nobody can say what “finished” looks like, so students...
I met a client last month whose course wasn’t getting results. They asked me to audit it.
I expected to find a content problem. The lessons were good. The problem was the curriculum map. Nothing was wrong with any single lesson, but together they didn’t build toward the outcome...
Most Kajabi owners tell me their site “just doesn’t feel right.” Nine times out of ten, the design isn’t the problem.
It’s that a visitor lands on the page and has to work out what you offer, whether it’s for them, and what to click next. Every second they spend figuring that out...