Day 12/30 of my hero section challenge.
Another day of prioritising the visuals and imagining a company that doesn't exist. I promise the next one is a tech brief with barely any imagery at all, I've leaned hard on beautiful photography for twelve days straight.
Concept: a...
Day 11 of 30: expanding the challenge from single heroes to a full landing page.
Concept: Sal & Lima, a taqueria and margarita bar. Built entirely from watercolour illustration. Torn-paper panel edges, a hand-painted script headline, and a four-colour palette of cream, chilli...
Day 10/30 of my hero section challenge.
Today: Ofelia, a spa in Bali.
→ The wordmark sits at eye level, spanning the full width, cutting across the middle of the space. Here the type claims the room, and because the interior is symmetrical and calm, it can take the weight.
→ A...
Day 9/30 of my hero section challenge.
It's been a while. I said I'd go daily and then didn't post for a stretch, work got busy and the challenge was the first thing to slip. No excuses, just picking it back up. The point was never a perfect streak; it was the reps.
Today:...
Day 8/30 of designing one hero section every day.
Today: Cerro, a single-origin coffee brand. And after three days of building reveal mechanics, this one has almost no interaction at all.
→ The photograph is the design. An overhead shot of a picker at work, dark glossy...