Day 11 of 30: expanding the challenge from single heroes to a full landing page. Concept: Sal & L...Day 11 of 30: expanding the challenge from single heroes to a full landing page. Concept: Sal & L...
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Day 11 of 30: expanding the challenge from single heroes to a full landing page.
Concept: Sal & Lima, a taqueria and margarita bar. Built entirely from watercolour illustration. Torn-paper panel edges, a hand-painted script headline, and a four-colour palette of cream, chilli red, lime and warm brown.
The upper sections lead with illustration; the menu deliberately switches to clean, legible type, because decoration belongs where it seduces and clarity belongs where people are choosing what to order.
Open to landing page and hero work, especially for hospitality brands that need personality rather than polish.
→ The wordmark sits at eye level, spanning the full width, cutting across the middle of the space. Here the type claims the room, and because the interior is symmetrical and calm, it can take the weight.
→ A high-contrast serif against soft plaster. The architecture is all curves and matte texture, so the type brings the only sharp edges in the frame. Contrast without adding a single element.
10 down, 20 to go. A third of the way.
Template by Hariom, adapted and customized by me. Interior imagery generated with AI.
Contrast without adding a single element is such a clean way to put it. With 20 more of these to go, are you locking the typographic approach per venue type, or is Ofelia's centered serif going to be the constant across the whole 30?
A recent client project I built in Framer ✨
→ Scroll-speed parallax
→ Text effects built with Framer Agent
→ Custom autoplay video sliders
Putting it all together has been the fun part.
Which detail caught your eye? ↓
Scroll-speed parallax is the one that caught my eye, it's a small detail but it makes the whole scroll feel intentional instead of just decorative. Did that come together quickly in Framer or was it more trial and error to nail the timing?